Brand-driven vs. Bland-driven Resumes – The difference could cost you the job!

I’ve been wondering lately about simply how crucial it’s far for job seekers to make use of a crystal clear brand-driven resume.  It’s therefore vitally crucial in a decent job market to hire each strategy feasible to seize the hiring manager s attention as well as talk exactly what you offer as an worker.  This is why a bland-pushed resume will by no means work.  Let me give you an example of a bland-pushed resume:


Objective: To obtain a position that utilizes my education as well as experience to grow as well as increase.

Career summary: non-existent.

Keywords: Usually gentle abilities like fantastic communicator, splendid verbal talents, crew player.

What does the above tell me about this candidate and the way he’ll meet the desires of the agency to which he’s making use of?  It tells me not anything mainly, and admittedly, will depart the hiring manager questioning what it is you want to do and the way you will match the employer s needif he even bothers to marvel that a whole lot after having waded through the sort of lackluster commencing.


To advantage the eyeand hold the eyeof hiring government, you need to offer them a knockout opening with a effective, specific, as well as polished branding assertion that definitely articulates the specific price you provide their employer.

1.  Top load the resume with pivotal strengths, vital contributions, and an uncompromising branding declaration.

2.  Make a clean assertion approximately exactly what you could offer the organisation if you are selected.  This statement is crucial as well as must go away no question within the hiring supervisor s mind about whether or not to pick up the cellphone and make contact with you.

Three.  A high-quality resume is not like any different ; it showcases your best attributes and is a platform for communicating your promise of price.

See a non-public branding announcement instance under:


Forward-centered, visionary VP of Sales captivated with being the using pressure behind exceeding backside-line profitability.  Consistently promises moneymaking economic gains surpassing annual sales desires by using two hundred%.  Inspires personnel to height overall performance with down-to-earth humorousness as well as lead-by-example management style.

Compare and evaluation JOE JOBSEEKER with JOBSEEKER JOE.  This 2nd branding declaration paints a clear image approximately the location the job seeker wishes, the outcomes he offers, his management fashion, as well as the price as well as strengths he brings to the desk.

What I want you to peer is that the hiring supervisor isn’t going to go searching for your non-public emblem.  He s no longer going to take the time to analyze what youdon’t spell out for him to your resume.  Do yourself a desire as well as incorporate a personal branding declaration into your resume.  Butdon’t stop there; logo your entire resume.  And after you’ve tackled that, circulate on to branding the rest of your job seek.  If you’re on-line, you’ve got an identification; and ninety% of employers are discovering to find out what it is. Make positive you’re the use of LinkedIn, Twitter, a expert blog, Web resume, or even an internet resume video or VisualCV.  Everything pertaining on your job search need to have one voiceYOURS.

If you’re feeling beaten by means of the complete branding state of affairs or you’re simply now not positive what your brand is, how to discern it out, or how to include it into your resume, get greater statistics right here.  Great Resumes Fast guarantees your job seek success as well as can help you construct your personal brand as well as contain it into your job search nowadays.

Jessica Hernandez is simply a worldwide resume authority and job search expert.  As a former hiring manager for worldwide Fortune 500 companies, she has worked notably with job seekers in any respect stages to convert their job searches into interviews as well as in the long run job gives.  Jessica is likewise the resume professional for JobTalkAmerica, presenting her expertise as well as resume recommendation during their weekly radio program called Resume Makeover.