Social Media Sites: Rental Properties or Strip Malls for Personal Branding?

Chris Brogan offers a in reality fascinating tackle branding in his Strip Malls for Personal Brands according to Steve Rubel who questions in his put up Should You Rent or Buy Social Real Estate? where we must make investments our time and sweat fairness on-line.

Steve says “Investing time on Twitter in point of fact is starting to feel like renting. When the landlord is doing a just right job, everybody is happy. When the owner is negligent, the tenants get testy as well as threaten to move”.

Chriss standpoint is just a little different: “In Steve Rubel s tenants and homeowners analogy, I liken numerous us who are taking over space on these more than a few social networks as some more or less strip mall tenants. Think approximately it. In some way, haven t we made little branding strip department stores? Little outlet shops for the product known as me?  

A considerate reaction to either one of these blogs comes from these dayss put up over at istockanalyst.Com. The writer doesnt disagree with the analogies above, but feels

“The strip department shops metaphor evokes pictures that don t actually address the enriching as well as distinctive enjoy to be won from what (social media has to provide). I favor that social networks be seen as cafes, restaurants as well as bars along the street. Not franchises, thoughts you, despite the fact that you might get that feel from a few of them, however unique puts through which you ll meet some unique as well as one of the crucial identical folks .

What s your take on this?

Social Media Sites: Rental Properties or Strip Malls for Personal Branding?

Chris Brogan offers a in point of fact attention-grabbing take on branding in his Strip Malls for Personal Brands according to Steve Rubel who questions in his submit Should You Rent or Buy Social Real Estate? the place we will have to make investments our time as well as sweat equity on-line.

Steve says “Investing time on Twitter actually is beginning to really feel like renting. When the landlord is doing a just right job, everyone is happy. When the landlord is negligent, the tenants get testy and threaten to transport”.

Chriss perspective is slightly other: “In Steve Rubel s tenants as well as homeowners analogy, I liken a large number of us who are taking over house on those quite a lot of social networks as some kind of strip mall tenants. Think about it. In a way, haven t we made little branding strip department stores? Little outlet stores for the product referred to as me?  

A thoughtful reaction to both of those blogs comes from these dayss publish over at istockanalyst.Com. The creator doesn’t disagree with the analogies above, however feels

“The strip shops metaphor evokes images thatdon’t in reality address the enriching as well as unique revel in to be won from what (social media has to provide). I desire that social networks be considered as cafes, restaurants and bars alongside the street. Not franchises, mind you, even though it’s possible you’ll get that really feel from a few of them, but unique places wherein you ll meet some distinctive as well as probably the most similar people .

What s your take on this?