Twitter Packs a Powerful Google Juice and Personal Branding Punch


Twitter has change into crucial place to be while you re building and managing your on-line personal brand identification by way of optimizing its consumer profile title tags.

My own Twitter profile title tag now reads, “Meg Guiseppi (megguiseppi) on Twitter”, the place it used to learn, “Twitter / megguiseppi”.

Doesn t appear to be much of a change, does it?

But it implies that your public Twitter profile, despite the fact that you dont actively tweet, will likely display up on the first page of results when people Google “your name”. It may even turn into your primary seek consequence, making Twitter a prime-affect search engine marketing tool and a direct, robust non-public branding tool. Thats a pretty big deal.

When I Googled my title as of late, my Twitter profile landed at the top of the second one web page. About per week ago, it was on the fourth web page. I can most effective suppose it will inch its method up with this tweak to the best way Twitter is offering identify tags.

Another thing to consider is that almost all of your one hundred sixty-personality Twitter bio – your concise non-public brand message – lands within the search end result description, that may be the first thing other folks see approximately you after they re looking your identify.

According to Robin Wauters at TechCrunch, Being the highest end result for a reputation search approach trade, just ask all the ones challenge-backed startups construction people search engines like google who are vying for the sweet spots on the first page. Consider the truth that Facebook is changing its profile URLs to better lift a person s name for his or her profiles.

This is all stoning up at a time whilst the startup s [Twitters] business type is turning into increasingly obvious, its momentum is going through the roof and far greater companies are turning their heads to look what all that noise is ready.

Your takeaway:

Even if you don t have the time or inclination to be active on Twitter, declare your name with a public Twitter profile and dad for your branded mini-bio for a compelling, most sensible-touchdown Google seek outcome in your name.


Related posts:

Leveraging Twitter to Market Your Personal Brand

Twitter Gets the Job